Facebook Final

This project was disappointing in its results. While my business flowed about the same the Facebook page had no real impact. And in my evaluation of it I believe I figured out the reasoning. While the Facebook page seemed like a great way to reach people I began to see that no one was interacting because it was just sales things. I promoted my page on the St. George Online Yard Sale and the Salt Lake Online Yard Sale page(unfortunately the moderator removed the post so I don't have a screenshot) and gained a few followers from that and then lost a few just as quickly. I promoted on my personal social media page which helped me break 30 but also didn't bring forth any business. Ultimately I decided that the page is something that I would want to be subscribed to for the purpose of buying and selling vehicles however the average person doesn't need to be watching for cars all the time and when they need to purchase a vehicle they take their business to Craigslist or KSL Classifieds. Luckily, I have my ads on there as well and over the course of time I was running this page all of my business was still from KSL or Craigslist. I did get page views because I linked the page but people would look at the page and that was it. There was no action of them sharing or liking or anything along those lines. However, in my pursuit to find the example people I listed on my Facebook Campaign, they did in fact find me. They weren't identical but they were similar because I was targeted the appropriate audience.

Here we see the logistics and insights of the page over the course of it's lifetime.

 This run down of all of my posts slightly reflects the success of each vehicle and post. The post from March 13th about summer coming up is my most viewed post. It had no mention of upcoming sales it simply said that for the summer you are going to want A/C. And the people seemed to want to read that. My second most popular post is the vehicle that I sold faster then even I was ready for. I sold the Mini Van in Salt Lake and the buyer found the original ad on KSL and then viewed the Facebook page to see if I had any other vehicles he was interested in. Within 20 minutes of first contact with me we were singing the paperwork for him and his family to drive off in the 2003 Dodge Caravan.

 All of my major activity happened in the first few weeks of functioning and then I couldn't find any interaction in the community. If the charts resembled the business I would be out of work. However, third party classifieds websites kept me going.

 All of my reaches were organic. The spike that happens is during a time in which I was trying to gain a following by doing more text and less ads. However this spike doesn't assist in the purpose of the page.

 The spikes came at weird times that didn't make a lot of sense to me. My most popular posts as far as people reached are concerned were posts that were simply text. The ads with the pictures had little to no interaction.

The other categories were unable to give me data as to Age and Gender and city.

Overall I would say that I was unsuccessful at conducting business via Facebook. I never hit my stride or found the path I needed to take to really take off with this page. Continuing forward I don't know if I will continue to run the page or if I will stick strictly to KSL and Craigslist. While the ads are nearly identical people seem to trust classified specific websites more then they trust Facebook for their car buying needs. I admit I should have posted more frequently in an attempt to keep subscribers interest. I just was unsure of what to post about 2-3 times a week. I tried to at least post updates once a week and even struggled at that. Facebook is almost too hands on for me in this aspect of my life. I enjoy being able to post an ad to KSL and then just wait for a call rather then posting a post and then having to promote it for likes and shares. If I can figure out the art of selling cars on Facebook I know it will elevate my success but for now I am left searching for the way to do that.