Facebook Campaign

Mission Statement:

Our mission is to provide reliable vehicles to every in need, from the Salt Lake area to the St. George area, at an affordable price while guaranteeing a safe way to shop used cars that come state and emission inspected by trustworthy experienced mechanics.

Example Personas:

Samantha is a 19 year old college student. She in in her second semester of college and lives in student housing. She has been working a minimum wage job and wants more independence in her life and an ability to expand her horizons in work and social aspects. She has a budget of $1,500 for a reliable vehicle that will get her through school and into her career until she is ready to buy a car that suits her needs as a woman in the workplace.

Alex is a college dropout who is trying his hand as an entrepreneur. He has a business plan that involves many meetings all over the state as well as a few out of state meetings. He only trusts his vision to be portrayed by himself and his current vehicle won't make it much longer especially if he tries to take these road trips for the meetings. He has a budget of $5,000 after he sells his car. He needs something with relatively low miles and that is reliable and easy to fix on the side of the road if something minor happens like a tire blow out or a bump knocks a belt off.

Tammy is going through a divorce and was always a stay at home mom who is going into the workplace for the first time since she was married. She has 4 children that she has full-time custody over. Her husband is taking the car as part of the divorce and she knows that to provide for a family she will need a job and a vehicle to get there that can also get the kids to all of their various practices and events. Her budget is roughly $3,300 and she just needs a vehicle to help get her through the next few years with as little trouble as possible. She needs someone she can trust to buy a car from without all the risks of there being problems that were hidden during the sale. And she needs this vehicle quick.

Plan:
My plan with this page is to achieve 200 likes by the end of the semester. The page will continue after the semester and will continue to grow. I expect to sell on average 3 cars a month through the process of this Facebook page and to make the selection more easily accessible for those searching for vehicles.

Affordable Auto Utah Facebook Page